Working with Art Director Josie Gealer at Getty Images, lifestyle photographer Nick David has been exploring the theme of families in a recent shoot.

Agencies and brands are increasingly aware that their campaigns need to be more reflective of their audience and represent customers in a much more authentic way. Because of this the pair were keen to cast a lifestyle shoot that was more inclusive.

With the help of Zebedee, a model agency which specialises in representing disability and diversity, they found a family which ticked all the boxes.

Working with Salt Locations, Nick and Josie were able to find a home which had a good variety of shooting options and a garden space which helped to extend the brief too.

Nick said that although the family didn’t have a huge amount of experience on a commercial shoot they were all brilliant, in particular the twins who both have Downs Syndrome. He said that it’s always difficult to anticipate how people react in front of a camera but the family provided some really touching moments which really made the shoot special.

Josie, the art Director on the shoot also gave us a quote about working with Nick and the shoot as a whole:

‘Working with Nick is always a really lovely experience for everyone involved.

He is highly skilled at capturing real‑life moments of relationships and connections in honest and beautiful ways bringing everyday moments to life.

He works around people expertly putting them at ease and delivering superb authentic images.’

Lifestyle photoshoot for Getty Creative.